In this article, i will show you, how to test and deploy the facebook pixel code and facebook event code on your website via google tag manager. introduction to facebook pixel the tracking code (or tag) used by facebook is called the ‘facebook pixel’.. I have the setup-tag set to the facebook base pixel, but only the init part. i fire the pageview event separately that also is using the base pixel as its setup-tag. i wonder, does facebook want the pageview event o have fired before any other event as well or is the init part of the pixel enough for all events to work regardless of pageview?. In google tag manager, you’ll have to use custom html tags because twitter universal tag template does not support single event tags. twitter pixel’s documentation (posted in their knowledge base) is pretty poorly written leaving users with many unanswered questions..
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